Your Key to Successful Client Relationships
The Great Client Partner is your guide to honing your soft skills to complement your technical expertise, making you ready to lead large teams, innovate, and build trust with your clients.
Your clients are busy people.
Understanding their reality with true empathy allows you to create trust and become the best possible account manager possible.
Make your moments matter. You may only get 5% but self-aware client partners can still make magic happen.
Assets & Training Exercises
Check your team's awareness
Administer this quiz to your extended internal team.
For anyone who gets less than 90 percent correct, you should assume they don’t know nearly enough about your client’s business partner. A client partner should truly get a 100%. Even a junior account manager should get a 90%.
If you are the leader of your team, copy the chart to the side, or download to print it out, and start off your next meeting by administering this fun little test.
The scores are not the point...
What matters is that you can now engage your team in a dialogue about how well (or poorly) you collectively know of that key about whom you thought you knew everything.
Meet the Author
Jared Belsky is CEO of 360i, a top advertising agency in the US that has helped its clients capitalize on industry changes.
During his ten-year tenure, Jared has led the agency’s growth, guiding product development and overall strategic direction, in addition to overseeing 360i’s Media practice.
Under Jared’s leadership, 360i has been named Adweek’s Breakthrough Media Agency of the year, repeatedly ranked among the best Lead Agencies and Search Agencies by Forrester Research, and featured in Ad Age’s coveted A-List issue for eight consecutive years.
As CEO, Jared leverages his integrated vision to define what the modern agency model looks like and to drive innovation at scale on behalf of 360i’s client partners. Jared has spearheaded 360i’s industry-leading expertise in Voice, including the development of Voice Search Monitor (VSM) software that reverse-engineers algorithms used by the most prevalent Voice platforms to help brands stay top-of-mind in all forms of discovery.
Before he was CEO, Jared served as the agency’s president for five years and cultivated a client-first organization, overseeing 360i’s global Search, Analytics, and Media (Display, Programmatic and Paid Social) practice.
Jared was named to Advertising Age’s “40 Under 40” in 2017, honored as “Executive of the Year” at the 2016 Bing Awards, on Adweek’s Media All-Star list in 2014, and has served as a trusted advisor to world-class brands like Capital One, H&R Block, Norwegian Cruise Lines, and others.
Prior to joining 360i, Jared had over a decade of marketing experience, which includes the launch of a new CPG brand, managing marketing for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now SapientRazorfish). Jared received an MBA from Emory University in Marketing and Management and a BA with Honors from the University of Pennsylvania.
