What Is A Client Partner?
Client Partner
What is a great client partner and what does a client partner do? Client partners advise and support clients, offering ideas and strategies to help achieve their business goals while also driving company revenue. They develop strategic plans that align with client priorities and emphasize solutions that improve revenue. They are trusted advisors.
Client partners often have a background in account management, or customer support. This position demands an in-depth understanding of the client’s business needs and challenges, and the ability to offer proactive solutions. This is a role that requires a high level of client attention and multi-tasking skills.
Typical Qualities of a Client Partner
Typical Qualities of a Client Partner
- The Client Partner is an invaluable and extended member of the client’s team. You should expect to be onsite at the client’s offices at least 50% of your time as you get more senior, with the client requesting more once they see the value of your services
- A can-do spirit is critical as no day is the same in account management and client partnership. Be ready for something new...always.
- You should like growth and sales. That does not mean you are a "seller", but rather you are a suggester of things that can help your client grow their business.
- Curiosity and the desire to learn and be an expert in all elements of the service model is critical. Be it creative, social, SEO, SEM, performance creative, or analytics, you have to have the curiosity to continue to learn.
- Client satisfaction is the key KPI. If NPS scores are high, then you are doing a good job. You cant run away from the numbers. Multiple chapters in the book will guide you on your journey to be a client partner.
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